Site structure and topic clusters
Site structure is the shape your internal links create. How hierarchy, topic clusters, and pillar pages work, and how to plan a structure that holds up.
Core+ Links Blog
Audits, orphan pages, and how scored suggestions work, written for website publishers.
How to find and fix orphan pages
An orphan page is one nothing on your site links to. Here is why orphans happen, four ways to find them, and how to decide which ones to fix.
What an internal link audit is, and how to run one
An internal link audit finds the pages nothing links to, the ones linked too little, and the anchors that mislead. Here is what it checks and how to run one.
Introducing Core+ Links: scored internal link suggestions
A free WordPress plugin that suggests internal links in the block editor, scores every candidate across eight weighted signals, and runs on your own site.
Link equity, explained
Link equity is the authority a link passes between pages. Here is how it flows through a site, what affects it, and how to direct it where it helps.
Anchor text for internal links
Anchor text is the clickable words of a link that tell readers and search engines what a page is about. Here is how to write it well for internal links.
How many internal links per page?
There is no fixed number of internal links per page. What actually decides the right count, the dilution trade-off, and a sensible default to work from.
Internal linking for SEO: the complete guide
Internal linking is the SEO lever most within your control. What internal links are, why they matter, how to structure them, and how to audit them.